Out of all the digital marketing channels at our disposal, email is the most powerful. Sure, you’ll generate leads in your business using other means. So why are marketers so focused on inbound lead generation these days? It looks like blog posts, social media, and SEO have far surpassed email marketing in terms of priorities, but email is still your best bet to convert leads and upsell existing customers.
B2B lead generation campaign was strategized to create awareness on the launch of their new product, e-Rickshaw Battery. This B2B lead generation campaign was well planned to reach and engage with existing customers of Lucas TVS through Email.
Lucas TVS Ltd. designs, develops, manufactures, and supplies automotive electrical equipment. The Company provides starter, wiper, blower, and fan motors, alternators, electronic distributors, fuel injection equipment, ignition coils and automotive lighting products. Lucas TVS serves customers in India.
Need for B2B Lead generation
The Client group has more than 3000+ products. It was a case of product penetration into the existing market and a way to provide common instruction to all customers. Customer engagement, creating awareness of the new product and identifying potential customer were the major goals.
Process for B2B Lead generation
B2B Lead generation campaign does an extraordinary job in businesses which is usually planned step by step. And at last, we achieve the conversion ratio from the marketing campaign.
The steps are as follows:
- Email Marketing Campaign Listing
- Lead-Generating Content and Design Creative
- Email Marketing Campaign Scheduling
- B2B Lead Generation Campaign Integration
- Email Campaign Maintenance
- Email Marketing Campaign Report
Trouble Shoot Area: Data Segregation
Result of B2B Email Marketing Campaign
The B2B Lead Generation Services using Email Marketing Campaign we got a result of 3% conversion rate for the newly launched product, e-Rickshaw Battery sales from the existing unengaged customers. We created a custom mail list based on the categorization of the buyer persona.
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